Michael Pitt for the Prada SS12 Campaign

Courtesy of Prada

Today the images from the men's Prada SS12 campaign have been released with Michael Pitt as the front man, shot by David Sims. I did not see this coming in the least, which makes it an absolutely brilliant surprise as I am a huge Michael Pitt fan and I'm currently obsessed with Prada's SS12 collection. Miuccia has managed to bring together a quirkiness and wit to the very trendy 50's theme.
Sims, who has really outdone himself this time, has adopted a 50's portraiture style for the campaign so it's no wonder it works so well! What Prada meant to do and what they achieved so successfully is to get this sense of a blurred line between sportswear and work attire. Exactly the sort of changes that started happening in menswear during the end of the 1950's and the beginning of the 60's.
I normally wouldn't choose to share all the pictures from the campaign but these are stunning pieces of photography! And I just can't wait until this collection is in the shops. I need the printed neckerchiefs and shirts in my life, pronto!

Courtesy of Prada